Becoming the emergency HVAC name AI gives homeowners.

The challenge

When homeowners in Orléans asked AI who to call for a furnace failure, national lead-gen sites appeared instead of the local company that could actually show up same day.

What we did

• Structured service-area and service-type entities for every neighbourhood served.
• Created answer-first pages for emergency scenarios and seasonal maintenance.
• Standardised reviews and citations to reinforce local trust signals.
• Monitored AI citations weekly during peak heating season.

The results

• Named for emergency HVAC queries across Orléans, Barrhaven and Nepean.
• AI visibility score improved from 32 to 83.
• Emergency service bookings from AI referrals up 63% in a single quarter.

“During the first cold snap, half our new calls said an AI assistant sent them. We'd never spent a dollar to be there.”